Pick the name you will still want in two years.
A domain address appears on every invoice, proposal and sign-up form you hand out, so it needs to survive a change of direction. Your own name is the safest choice because it travels with you. A practice or brand name works well when you are building something that will outlast a single engagement.
Check what is already taken.
Before you commit, look at the obvious version of the name and be realistic about the second-best option. A slightly longer address that reads clearly on a phone is a better professional choice than a short one that gets typed wrong. Register it with the registrar you are comfortable with, then add it here.
Set up forwarding before you announce it.
When you start using a new address, forward mail from your existing one into the new mailbox for a while. That way the conversations that are already in motion keep arriving, and you find out early if anything you rely on still points at the old address.
Move your accounts over gradually.
Update the address on the platforms that matter first: your bank, your tax records, the clients who send you work. Each one has its own verification step and its own timing, and doing them in order of consequence means a slow change to a password manager never blocks a payroll change.
By the WazobiaMail team at Bonifade Technologies.
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